Schlumberger is rebranding itself with a new name, color scheme and logo that underscores its ambitions for a lower-carbon future.

Schlumberger has announced its new name—SLB, which it says is “underscoring the company’s vision for a decarbonized energy future and affirming its transformation from the world’s largest oilfield services company to a global technology company focused on driving energy innovation for a balanced planet.”

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